How To Find Hot Niche Markets

by: Dan Farrell
Working out what your niche market will be to start your home business is something that can elicit much excitement. This is when you can put all those great ideas you have had for your business into a plan of action. Give yourself a number of options to work over. Some will be great and some won't fit. Get more than one so you always have a back up when you start a home business.

Look to 3 sources for ideas:

* A hobby you love: You won't find many hobbies from which you can't build a business. And since you enjoy doing it, it won't be tedious to "go to work" every day. When you pick something for your business that you sincerely like, you will have fun at doing it.

* Your experiences: In life we go though many experiences and you can use these to build a business. For example if you have raised children you can then put all your parenting experience together and start a business related to parenting.

* Your talents: Everyone has one or more talents within them. Dig down and see what yours are. You can start a freelance business using your talents.

Defining your niche market:

1. List out some ideas then put them in the order of what you like the best.

2. Go to the site listed here and put a key word into the overture suggestion tool box: This will bring up the amount of searches that have been done for your keyword and will represent demand.

3. If you search out that same key word on Google search engine http://google.com then you will see websites supplying that item and you will know how many competitors are out there that will be competing with you when you start a home business.

4. If you find a topic that is demanded in quantity but low in the suppliers, you will then make money. This should be your special market for which you do your niche marketing. You will make more money with a niche market as you will reduce and sometimes even eliminate competition. Go through your list of ideas until you narrow it down to about

5. Then go through them again and see which one will fit into a niche market.

Establishing your USP:

Once you have found the concept that fits into a specialized or niche market it is time to establish your USP, Unique, Selling, Point. This is when you will take your idea, and see how you will make your business uniquely different from your competitors. Often neglected, finding the USP is something that new business owners need to do to set their item above the competition. Online businesses are very competitive and you have to stay ahead of the game.

There are two reasons you need to set yourself up as different from others:

1. Get ahead of your competitors

2. To clearly define to your potential customers why your product and service is better than your competitors.

Deciding on your business model:

Part of your business concept will not only be consolidating your ideas but also choosing your business model. There are a few that you can choose from:

* Affiliate marketing-Getting involved with affiliate programs will target your efforts

* Network marketing (MLM)- again this will target your market and idea.

* Marketing-taking the product and selling it

* Service- you should use your talents, which includes freelancing.

You can see there are a number of things you will have to do to get your business concept into operation. But it's worth it to plan and take care in developing it. It will be your foundation, after all.

Improving the CTR Of Your Google Adwords

As you are aware, Google Adwords is one of the most popular PPC avenues because of several features.

* Low signup cost (only $5)
* Instant activation of your account
* Instant activation of your ad campaign
* Provision to set daily spending limits

As the Click-Through-Rate (CTR) goes up, your ad position improves and Cost-Per-Click (CPC) goes down. This really puts Google Adwords in a different league.

Here are some simple tips to improve your CTR --
1) Specific matching along with broad matching

Generally when you want to advertise for, say, online dating, you put online dating in the keywords list. I suggest that you all of these in the keywords list -

* [online dating]
* "online dating"
* online dating

This way, when a searcher types just online dating, the click is credited to the 1st keyword. If the searcher types a keyphrase including online dating in that order but as part of a bigger term like free online dating, it is credited to the 2nd keyword. And if both online and dating are present but not together and in that order, like online singles dating, it is credited to the 3rd keyword.

This improves the CTR for certain specific keywords and helps to lower your CPC and also improves your ad position.
2) Use a variable title

Did you know that your clickthrough rate (CTR) goes up when the searcher sees his keywords (that he searched for) in your ad? This is because Google shows these words in bold.

But you don't know what term this searcher has used. So how can you put the term in the title? Try this.

Put this string in the title field on the Adwords screen -

{KeyWord: Default Title} where you replace "Default Title" with a suitable text. Now Google will show the search term as the ad title if the searched term fits within the 25 character limit and your default title if the search term won't fit.

Example - say you use {KeyWord: Online Dating} as the title and dating as the keyword.

If someone searches for dating help, the shown title will be Dating Help. However if one searches for free online dating resources, Google will show Online Dating because the search term won't fit in the title space (25 characters).

Did you notice the capitalization? If you use Keyword, then only the first word would be capitalized. If you use keyword, all the letters will be in small case.

This tip alone can boost your CTR by 157% or more.
3) Variable destination URL

Did you know that Google now allows variable destination URLs? Why do you need that? Variable destination URL can help you identify the terms that the searchers are using and you can alter your page content to suit those terms for a much better conversion.

Are Articles Needed for Google Adsense Cash

There is nothing more rewarding than receiving the check of hard earned money. You must have seen thousands upon thousands of online testimonies of how they 'got rich' from Google Adsense and how they make thousands per week. Some of these stories are not entirely false.

The main secret behind making money from Google Adwords/Adsense program is content. There is no shortcut. Content is the first step behind any successful money making website. Of course, there is SEO-ing, but content is what drives the potential customers to your site. How much you are willing to invest will determine how much you will make per month, but it is possible to make money without spending a dime.

First of all, you will need a website. Assuming your content will be purely textual (since Google spiders crawl on text/keywords), you may either get a domain and hosting or choose to post to a blog, or you could sign up for free ad-supported website. It is recommended that if you plan on making money from your website, you ought to get a website with your own domain name, after all, ad supported hosting defeats the purpose of your money making; plus, you want your website to appear as professional and less congested as possible.

Now that you have a website, the next step is getting content for your site, but we'll get to that at the end of this article.

Now that you have a domain name and a niche, you will have to sign up for the Google Adwords Program. Note that Google Adwords enables you to get paid for advertising and Google Adsense is when you will have to pay for advertising.

Now that you have your domain with efficient hosting, and your Adwords account, you will need to build your site. If you are already a site-creating guru, then you are a step ahead. If not, creating your content site is not purely throwing out HTML pages. Sooner or later, content is going to keep growing and you may either get an efficient content manager or get hired help.

Traffic makes the difference between you making money or you not getting a dime. In order to get traffic, you can either optimize your website or get traffic by spamming. Now, remember that spamming will not get you repeat visitors, and will give your business a very bad reputation, plus, spamming may cost your website not to be listed on search engines, and Google has the right, under the 'Terms and Conditions' to revoke your Adwords account. You definitely do not want to start from scratch.

Traffic can come by word of mouth and efficient SEO-ing. SEO is an enormously broad topic that ranges from content, link popularity, link exchanges, keywords, web description, etc., to website rankings and so on. In order to remain on the top of your niche, you will need to always want your customers coming back. In order to keep that traffic flowing, you will need to keep content coming fresh and keeping your site constantly optimized and up to date. You will need to be aware of most common spider crawling techniques and use it to your advantage.

Another most common made mistake in getting website content free and cheap is to copy other websites or repeat the same information (if you have more than one money-making site). This is a bad move! Search engines will see this duplicate content as spam and remove it from searched results. Also, if you copy and paste content that is not yours and/or of public domain you will be infringing copyright. Copyright infringement is a crime.

As far as content goes, you can hire help to write articles or you can conveniently buy articles in bulk. Bulk articles are normally distributed by renowned companies and usually are more cost-efficient. Bulk content is also good if you are thinking of expanding your site. A renowned company that can help you with content and marketing strategies is the Myrdhinn's Marketing Madness. There are thousands of articles in different niches and since it's from a trustworthy company, you can always return for new quality content.

Remember that signing up for Google Adwords is free. If your website gets rejected at first, don't worry. Just build your site and re-apply. As long as your website is legitimate and is not an 'about-me' site, you are more than likely to get approved. Plus, having an Adwords account opens you to the Google community and you can increase your PageRank dramatically.

About the Author

Name David Jackson an Internet Marketer Would you like to promote using PLR Articles like this? Join Myrdhinn's Marketing Madness Now Receive over 700 PLR Articles a Month + other products.

Earn Cash With Adsense and Articles

The question regarding making cash using articles and Adsense has been asked numberous times. The unbelievers will tell you that it's not possible. If that were true, there would not be so many people earning a living writing articles for their Adsense sites.

The question regarding making cash using articles and Adsense has been asked numberous times. The unbelievers will tell you that it's not possible. If that were true, there would not be so many people earning a living writing articles for their Adsense sites.

In order to earn money with Adsense, you need to search for a profitable niche. When you are just beginning, you should pick a niche that you have some interest in. By doing this you will be more interested and it will not be quite as difficult for you to write your articles.

If you are interested in fishing, you could write articles about different kinds of fish, types of bait, type of lures, rods, reels, and the best locations for certain species.

When you become more comfortable writing articles you might then try a niche that is new to you. Use the search engines and do a search for whatever niche you want to try and research that topic. You might find that you have more of an interest in that topic than you thought.

When writing your articles, be precise, be informative, and by all means, don't tell people the same thing that everyone else is telling them. Make your articles new and captivating. Give people unique content. Don't write several articles and think that will be enough. You need to keep writing articles. You must keep your site full of fresh content. Don't forget to put your name and website address at the end of your article in the resource box. As you write informative articles, other websites may grab your article and publish it on their site or in their newsletter, thereby driving additional traffic to your site.

By keeping your content fresh and informative, the search engines will spider your site more often. Search engines look for new and unique content and will make numerous trips to your site if you keep adding new articles to it. The more often they visit, the higher in the ratings your website will go.

You also need to submit your articles to online article directories. Each directory has its own submission guidelines so be sure to check them out first. Make sure your resource box is included with the article when you submit it. Without this resource box, readers will not know who wrote the article or how to get more information from your website. More visitors will also help increase your search engine ratings.

When you join Google's Adsense program, Google will place Adsense ads on your site that are directly related to the topic that you are writing about. When a visitor clicks on one of the ads, you are paid for that click. The amount you are paid will depend on what the advertiser is paying for that ad and only Google knows that. The more traffic you get to your site, and the higher your click through rate (CTR), the more money you can earn.

It's not as hard as it may appear. The most difficult part is getting started and keeping the momentum going. It may take awhile for your site to get traffic. The most important thing is to keep submitted articles to your website.

If you wish, you can also post articles written by others as long as you include their resource box. Doing so can cause some visitors to transfer away from your site by clicking on the link in the authors resource box. But the good part of this practice is that the article still adds fresh content to your website which is always a good thing for your search rankings.

About the Author

Rick Churchill has his own successful online work at home business. For online work at home resources

Top Adsense Keywords Strategies

We all know that one great way to make money online is with the use of adsense adverts. Lets briefly break down how adsense works with an example. Lets say you have a website based on Gardening. When you sign up for an adsense account and place the adsense coding in your web pages, it automatically displays relevant adverts on your website of other websites in your same niche.

It does this simply by detecting your keyword usage in your meta tags. By placing adsense adverts on your websites, you earn extra revenue based on a pay per click basis. The adverts that show up on your website are from people who have created adwords adverts for their websites. So basically, if they bid 35 cents for the keyword phrase "how to garden" in their adwords account, you will receive approximately 35 cents every time someone clicks on their advert( which is placed on your website) under the phrase "how to Garden".

So that's roughly how adsense adverts work. But lets talk about an important aspect of Adsense, that being which keywords will give you the highest pay rate and how to go about finding them. Most people have probably spent a fair amount of time doing research on the internet, trying to experiment with different websites to see how much they receive for those particular adverts. This can be very time consuming. I currently have access to and utilise a database of approximately 2.4 MILLION different search terms, their Cost per click values and their daily click estimates.If you are interested in reading more about an adsense product which can offer this knowledge, please visit my homepage below.

Profiting from Adsense

You've probably heard a lot about Google AdSense, but you may not know just what it is. Well, for one thing, it's a one of the hottest new ways to make money online without having to do a whole lot. If you've read Robert Kiyosaki's book, "Rich Dad, Poor Dad", you know that passive income is the best kind of income to have.

You'll have to invest just a little bit of time in learning about it, but once you get it set up you can look forward to seeing those nice checks roll in. Or, if you're totally online, seeing money flow into your PayPal account.

Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.

So what kind of ads do you have to put up? That's the good part. You don't have to decide. Google does it for you. AdSense always delivers relevant ads that are precisely targeted on a page-by-page basis to the content that people find on your site. For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums. You get the picture.

Here's the thing you need to know: Google has no strict criteria for acceptance into the AdSense program, and Ad Sense doesn't hit you with a minimum traffic requirement. The only criteria they're really sticky about is the standard "acceptable content" requirements, and that's pretty standard almost anywhere.

Once you've been accepted into Google AdSense, you'll be able to get the AdSense advertisements on any site you own using the same ad code, provided you obey the Google guidelines. (And that's very, very important more on that later.)

It's easy to get started with AdSense and it only takes a few minutes. You fill out one single online application and that's it. Once you’re approved, it takes only minutes to set up AdSense; all you have to do is copy and paste a designated block of HTML into the source code for your site. Once you do that, targeted ads will start showing up on your website and start watching those nice checks roll in.

While i can't guarantee results, of course, since a lot of your success lies in your own hands, i wouldn't have written this article if i didn't believe in the power of Google AdSense. A lot of webmasters are making a lot of money off of AdSense, and there's no reason you shouldn't be one of them.

To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%. People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer. It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.

By Gabriel Clyde, an online business expert

Golden Tips to Increase Your Adsense Earnings by Adsense Guru

What is the next job to do after joing adsense?
How to increase my earnings?
Every junior adsense publisher will search for the answers to above questions.It is natural because of their poor earnings from adsense.
We have to follow the great tips to increase our earnings. I have discussed the valuable tips to increase the adsense revenue. So apply them for your site or blog and generate more money from your website or blog.

The Golden tips are:
1) Select a top paying keyword to design the website.you have to select the keyword in such a way that it is related to your sites data.Use your top paying keyword in the Heading of your site and in the text.
2)Choose the keyword rich text to attract good ads on your page.
3)Optimize your website with different Adsense Optimization techniques that are available on net
4)Blend you Adsense ads into your web pages
5)Use Google's Custom Channels for each of the ad units on your site
6)Optimize each page for adsense
7)Use the full allowance of ads available to you on each page
8) Maximize your success with other google products like downloading firefox with google tool bar etc.....
9)Submit articles to different free article sites .with this u get many back links
10)Start exchanging Links with Other Webmasters
11)Add a blog to your site and ping weblogs.com
12)Submit your blog address to different blog search sites and directories
13)Start creating RSS feeds for your site and submit the feed URLs to the major RSS feed directories online.
14)Become an active commenter and get back links from different blogs
15) follow other SEO Techniques to get more traffic
16)Submit your site or blog to different search engines.They crawl your site and index them to search engines.Then you get free traffic to your site