Avoid Deactivation of Google Adwords

By: Peter Grundner

Have you ever done a Google Adwords campaign and received this message – "Increase quality or bid $5.00 to activate"? It's disheartening, isn't it?

Why do you think Google sent that message in the first place. Adword Campaigns are a huge profit center for Google. They know that PPC ads that deliver the most relevancy for any given subject will be clicked on more often – and cha-ching – they make more money. Therefore, they evaluate the importance of your adword campaign by the relevance of your placements (perceived relevancy in this case) to the selected adwords (as discussed in my earlier Marketing Insight ezine). If Google feels that your ad does not relate to the keyword – it de-activates it. What the search engine giant is really saying is that, if you don't know how to use Google Adwords, you should pay 3-10 times more till you figure it out! So, how do you deal with this?

WHAT YOU SHOULD NOT DO: Google literally makes fortunes from people who are soooo desperate to have their ad shown on that keyword that they agree to the given price no matter how high. Rolling over and paying this increase is a huge mistake and will cost you dearly. Your lead cost for that keyword can go up by 500 percent!

Here are two far better options you can try:

1.Start by removing the keyword from the adword campaign and put it in another group of ads that are more closely related to the keywords you selected; or create an ad group campaign that has the keyword in the headline. You need to group related keywords together within the campaign so they make sense.

Following are examples of titles Google doesn't ike, vs titles they do like. Let's say the keywords selected are: "Home Business", "Earn Money", "Online Business", "Make Money Fast"

• INCORRECT KEYWORDS GROUPING – A less relevant ad would read: "Make $20,000/mo From Home". Even though the ad might be good, the keywords in the title are too different from the keywords selected so they don't match the ad, therefore your ad is perceived irrelevant and is deactivated. (this ad would fit keywords such as "Make Money From Home")

• CORRECT KEYWORDS GROUPING – A better approach is to set up 3 separate ad groups for the above keywords and employ related, similar keywords in the titles. One group could focus on – "Home Business", "Home Based Business", "Business from Home", etc. – Examples of ads that that are relevant are – "Best Home Based Business" or "$1,000/Day-Home Business" (some of the keywords are in the title)

Then create another ad group for each of the other keywords such as – "Earn Money", "Earn Money from Home", "Earn Extra Money", etc. Your next ad group would include some if not all keywords in the title like – "Earn Money Fast", "Earn Money While Sleeping" "Earn $3,000/Day", etc.

The bottom-line is, when you have the keywords matching the selection of words used in your ad, and your keywords appear in the headline, your ad will rarely be deactivated.

Following this principle, you just accomplished two things…not only will you not have to pay the higher price, but more likely, your cpc will drop even lower than what you paid before they asked you to increase your bid. Plus, your click rate is even higher because the ad is more relevant, which will lower your CostPerClick price.

2.) The second option is to just delete the keyword for a few days and put it back up. Most likely, you'll be back to the original bid price when you re-post it.

Learning to understand Google Adwords will save you (or make you) lots of money. It rewards you for relevancy and will charge you extra for generality. So, next time you get this message, do the smart thing and rearrange your Google Adwords campaign just a little and save! Don't just pay the requested increase!

Article Source: http://www.superfeature.com

21st Century Marketing Breakthrough Gets Google AdWords Pay-Per-Clicks FREE

By: Bob Roomy

We all know that Google went public a few years back, and ever since they did we've seen nothing but higher and higher, and more and more competitiveness when it comes to their pay-per-clicks. Many web businesses have literally either refused to pay for them as they claim they are just too expensive.

Even affiliates have been affected (perhaps the most!) as what once used to be the "easy days" of just enrolling into someone's affiliate program and then set up a Google ad and just make money on autopilot, has now become more and more difficult to maintain.

"Back in the day" an affiliate could just go to some website, sign up free to sell some product (such as with Amazon stores or the vast ebooks at ClickBank) and then just place a small 4-line pay-per-click ad, fine tune it, and then sit back and make money on autopilot.

Many affiliate businesses have gone bankrupt as rising costs have escalated.

A well-known online marketer talks about conditions in the online marketplace that will make online businesses' survival difficult. Already, he reports that in 2006, some gurus lost their businesses!

Yet another established and innovative internet marketer, also sounded the same alarm! If experienced online marketers'' businesses are already at risk, what hope is there for someone who's just beginning attempts at earning online? Not good, right?

But with this gentleman's NEW secret system to getting pay-per-clicks and other paid-for targeted search engine advertising for free, now webmasters, promoters and affiliates alike are now back on track to once again make the Web pay them huge incomes -- even overnight riches can now successfully be realized, even reminiscent of the dot-com explosion days of the mid-90's!

Webmasters, promoters, both big and small business owners, as well as affiliates with shoestring budgets are back in the game with the release of this amazing secret! Is it possible one man has come up with a solution that will give newbie's a fighting chance to succeed online?

His secret is so powerful that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.

And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.

How many times since the commercial release of the Worldwide-Web have you seen sudden "breakthroughs" of great fortune-making potential come and go where just a few people were in the right place at the right time to be able to take advantage of them? -- You're right ... very, very few.

This may very well prove to be one of the most influential and important articles you've ever read...

Article Source: http://www.superfeature.com

Google Adwords And Keyword Research - the importance of keyword research and how to do it

By: Pawel Reszka

Importance of the right keywords

One can never underestimate the power of having the right keywords to drive traffic to ones website. It can often mean the difference between success and failure. The best keywords are usually the right combination of words to create a phrase. And this is usually the term people search most often. Why is having the right set of keywords crucial? Because it is what is going to determine the influx of targeted traffic to your website. Therefore it increases chances of sales and also better search engine ranking.

Identify niche target audience

Today everyone is jumping on the ‘specialization' bandwagon. It is no longer a yardstick of competitive edge if you're targeting a generalized audience. Therefore, once you have identified the niche segment you are catering to, you need to focus on appropriate SEO and keyword research.

Keyword research: Not Much Ado About Nothing

When talking about keyword research, there is much more to it than meets the eye. It is far more complex than knowing which terms are most popularly searched by users. Out of the millions of websites that compete with you, 90% of them are going to have the same set of keywords you will use for your site. Is that a smart idea? Not really. Not when you're a small name in the industry and want to stand out from the crowd. What will help is not to choose keywords that are very competitive. You need to choose keywords that have not been overused – although that signals less traffic, it is far better than no sales at all. That is the primary reason most organizations are investing in advanced keyword research tools like Google AdWords etc.

How to do keyword research: Google Adwords

Google has brought out one of the best keyword research tools available today – the Adwords. This tool helps users to identify exact keywords that will propel targeted traffic to their websites. It is powerful, simple to use and very effective. It is aimed at directing targeted traffic to your website.

Keyword tool

Google AdWords has a keyword tool where one can enter one or more keywords or phrases, and then they can obtain many more such synonymous keywords which are not overused. The keyword tool has several options like the keyword search volume, cost and advertisement position estimates, search volume trends and possible negative keywords, all of which can help to figure out various aspects of a set of keywords.

Keyword suggestion tool

This is a more recent feature introduced by Google Adwords. In this tool one can list keywords or sort them out based on priority, popularity etc. One can also manipulate keywords by adding one or two keywords or even a bunch of them. Linking can be done to the website and it guarantees traffic to your website.

Broad match, exact match and phrase match

Broad match refers to the set of keywords used initially to arrive at a broad based search result. These would not be very specific to the product or service your website might be offering, but they are inclusive of these. Phrase match refers to a group of keywords resulting in a phrase that is commonly searched for. As time progresses, one can refine the keywords more and more by analyzing the search logs of the website. Exact match refers to the exact et of keywords users will search for. These usually result in the highest influx of targeted traffic and are the ones most likely to get sales.

#1 for every one?

While doing keyword research, it is also important to ascertain the ranking and priority for each keyword. While some require to be at the number 1 ranking in a search engine, others could do well with even a 3rd or 4th ranking. However this is more of a strategic business decision and needs careful thought and consideration.

Search volume need not guarantee sales

Most people make the mistake of thinking that the number of searches made on a keyword will result in more targeted traffic which in turn implies more sales. That is quite a misconception. What really determines sales, is actually the conversion rate or ratio. A set of keywords may not be exactly pertaining to what your product offers but if it's conversion rate is more, this is what will fetch you more profit.

Article Source: http://www.superfeature.com

What is google adsense?

By: John Ugoshowa

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.

You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).

But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

Article Source: http://www.superfeature.com

Why use google adsense?

By: John Ugoshowa

Undoubtedly, you've heard about Google's AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?

The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.

But that's nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn't just stop with making more money. Firstly, the ads are text only. That means they're by far less obtrusive on your visitors then your average, flashy banner that's designed to catch the eye of the visitor.

Sure, you'll have to ensure they get better placement, so as to be noticed but despite that they don't bother viewer’s as much as traditional ads. Think about the many sites you've seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.

Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.

However, if any page on your site falls outside of these categories, the banners aren't targeted anymore. And what that means is that you're potentially showing ads to people who don't have any interest in them and that can lead to inefficiencies.

With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site's value and to the revenue it produces.

What's more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site's content, which brings an increase in your site's overall visual quality as opposed to a traditional approach.

For many people, there's also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.

It's free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.

Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.

All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you're all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.

For any webmaster out there, that's a killer scheme because it lets you draw the line between your site's usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.

AdSense is a great advertising program because a lot of thought has went into making it "just work for everyone". It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

Article Source: http://www.superfeature.com

Why advertisers support adsense

By: John Ugoshowa

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?

One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.

The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.

The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

Article Source: http://www.superfeature.com

Where adsense should appear

By: John Ugoshowa

When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.

The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

Article Source: http://www.superfeature.com