Tuesday, October 9, 2007

Attracting Good Affiliates

By Jerry Lunsford

Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good affiliates. But first lets look at what the make up of a good affiliate may be. A good affiliate is:

Hard Working
Persistent
Motivated to work their business
Does not need constant reassurance
Makes and implements goals
Overcomes obstacles
Recognizes and takes good advice
And Never, Never, Never quits!

The question some may ask is, "Where are these people at?" I'll tell you. Most of these people are already successful with their own affiliate program. And they are successful for the very reasons listed above. Also, they did not fall prey to the very problem that many searching for good affiliates are causing themselves. And that is advertising hype. They overlooked that and went into the marketing program with a desire to succeed, understanding that it is going to require work and time to be successful. Unfortunately though many are for the first time looking for a home business and don't know what internet marketing is all about. They are vulnerable to all the hype infested ads out there.

Now. If a person signs up for an affiliate program with none of the traits listed above for a good affiliate can they indeed be a good affiliate? Yes! But it will be an uphill battle helping them to develop some of the above traits. Even though it would be hard it is still worth it to work with them in hopes they will become the perfect affiliate. Who knows.They may become your best affiliate yet! But I want to focus on getting the good affiliates from the start. Why?

My logic is this. I would rather have one good affiliate that is a real go-getter then ten thousand that do nothing or very little at all. That way you have more time to focus on your own business then spending a lot of time babysitting someone who will probably eventually give up. The best route to go is to get affiliates who are already conditioned. Well just how do we do that? There is only one way to do that and that is how your opportunity is presented to prospects.

Most all advertising someone does is loaded with hype. Whether it is their search engine description, classified ads, or email. This is what prevents marketers from getting good affiliates. If possible you must remove all the hype from your advertising and sales letter. Now I know that some of us work an affiliate program owned by someone else. And you may be required to use the advertising and sales letter that they give you. But if possible use the ones that have the least amount of hype. What do I mean by hype!

Hype is where you describe something to the greatest, allowable, extreme possibility. Such as but not limited to the following:

Make a MILLION DOLLARS every time you breathe by just posting a website!!!!!
Earn $15,000 a day by reading emails!!!
Buy my ebook, "125,000 Ways To Get Rich Marketing Salt!"

Now I know these are exaggerations but the point is that while on paper you may be able to prove your claims, most do see these types of ads as exaggerations of the truth. Besides that these ads will not get you those good affiliates your are seeking. What these type of ads will get you are:

Curiosity seekers
Gullible People
Get Rich Quick Hopefuls

If you portray your business as a get rich quick scheme, then that is what you will get. People looking to get rich quick. Not exactly my idea of a good affiliate. Why? Because each person who fits into any of the above groups has their own reason for signing up none of which is to run a business. Most individuals like this sign up and do little if anything. When they realize that they're not going to get a free lunch most will opt out in a day or two. Those who remain will just ignore your emails. By the way. How would you like to go to a job interview and be told you will make $20.00 an hour. You work for 2 weeks only to find out that you have to work for the company 10 years before receiving that amount per hour. You would probably walk out the door feeling you were deceived. That is exactly what happens to people who answer ads loaded with hype. They feel as though they were deceived. .

Not only that but it can be costly to run an ad campaign that uses hype. Think of Pay Per Click advertising. Your are spending money on the clicks of those who are not interested in running a business. I would rather get one hit to my website a day from someone who will do what it takes to succeed then a million hits from people who want to get rich by the end of the day.

Rather have an ad campaign that focuses on what the average person can expect. Most people are in this category. An average person. So target your advertising as if everyone who reads it already understands the ins and outs of internet marketing. Portray your opportunity as one that will take years to reach it's full potential. Be honest and up front. Then you will get people signing up who are ready to build a business up over time. Remember. Get Rid Of The Hype. If the average person won't make $15,000 dollars a month then don't say they will. If the average person will probably make $1,000 a month then say that. What's wrong with making a $1,000 more a month then they had before. If you have been able to quit your job because of your affiliate program, prove it. If you can't offer up some type of proof, (copies of checks, real testimonials, etc...) then just keep it to yourself.

The point being made is this. Most people are already aware of the saying, "If it sounds to good to be true, then it probably is." There are exceptions to this rule but for the most part it is a true statement. Now if you follow the advice given above you will probably see a significant drop in your website traffic. And also a drop in the amount of affiliates you are getting. But like I and so many others say. "It's not the quantity of the affiliates you are getting but the quality of the affiliates you get."

Leave the hype to those who want to brag about the amount of website traffic and affiliate sign ups they are getting. I'll take a big fat check over hype any time.

How to Profit from the Explosive Growth of the Internet

By Jo Mark

The Internet continues to grow at a phenomenal rate. There are about 700 times as many websites in existence today as there were in 1998. (Wow! If only my money would grow that fast!) There are currently over two billion websites on the Internet, and that figure is expected to continue growing.

Therein lies the opportunity for people to make money. Every one of those sites has to be hosted somewhere. Some of them are hosted for free by Internet Service Providers (ISP’s). But a very large number of them are hosted by companies that charge a fee for their hosting services. Many of those fee-based hosts offer affiliate programs.

An affiliate program allows you to refer customers to purchase a product or service that is provided by another company (the merchant). Each time one of your referrals makes a purchase from the merchant, you collect a commission.

You can take advantage of this by checking with your own web hosting company to see if they have an affiliate program. These programs are usually free to join so you have nothing to lose. Most web hosting affiliate programs will send you a percentage of the monthly sales that are generated by your efforts. If you send 100 people to the web host through your affiliate efforts and three of them open accounts paying ten dollars per month, you would receive a percentage of that $30 each month. If, over the course of a year, they opened 50 accounts through your efforts, you would earn a percentage of the $500 monthly amount. Each company has a different percentage that they pay their affiliates so the amount will vary from company to company. But wouldn’t it be nice to start receiving monthly checks instead of paying them?

If you are using free hosting through your ISP, or if you are unhappy with the service that your web host is providing, you can find hosting opportunities by doing a search for “affiliate hosting programs”. You will find page after page of affiliate programs for hosting companies. It is important that you do research before making a final selection. Do not base your decision solely on the amount of commission they pay. Narrow your search down to the top 5 candidates or so. Make sure they are reliable. One of the complaints that I hear most often has to do with web hosts whose sites go down frequently. Also, make sure that the site you recommend offers sufficient disk space and bandwidth. It is also important that they provide telephone support. If the site is down, web support is not much help.

To be successful with affiliate sales is hard work. You have to market the program and get visitors to the affiliate site. There are many free advertising methods that you can use. I suggest that you write articles, use blogs, free ezine ads, and forums. I recommend that you start out using these free methods. Then, if you decide that it is too much work, or you are not making any money, you can back out without losing any money.

Friday, October 5, 2007

Difference between affiliates and resellers

By: Cristi Dorobantescu

Every once in a while I get a vendor asking: "What's the difference between affiliates and resellers"? I couldn't find a reliable internet resource to support my usual answer about it, so I thought why not make an article of my own and see how well it goes in Google. So here we are. Actually the biggest issue doesn't come from choosing between resellers and affiliates, but mostly from vendors that are questioning the channel conflict that might happen between their resellers/distributors and the affiliates. The questions are especially important in the software industry where some of the sales techniques are shared by both resellers and affiliates. The fact is that we don't actually have a conflict because there are some fundamental differences between them. Not in a particular order:
Affiliates only do online sales and marketing.Resellers have a physical office, they answer phone calls from customers and they take care of invoicing & billing locally and maybe do some technical support as well. Sure, some buyers might get the product online from an affiliate and not from the reseller, but still, the reseller has a different target and this is offline local market. Actually, if you think about it, a buyer that wants to purchase online, he can anyway skip the reseller by buying directly from your site.
Resellers are better for custom solutions/big volume purchases or complex packages that also include services. I can't really see or imagine an affiliate doing corporate, academic or governmental sales, or the way they could provide related add-on services in local markets. Affiliates don't train sales/technical people and therefore they might not be able to compete with the resellers who have in-depth knowledge about your products.
Affiliates mean pre-selling, resellers do selling. Affiliates warm the site visitor and make him confident and willing to make the purchase on the vendor site. So basically, the vendor sells directly to the customer and makes a direct invoice to the purchaser. Resellers should do the sale on their own, they purchase bulk products from the vendor, then sell by retail to customers; the invoice they issue to customers on their account.

An idea about Pay Per Click (PPC)

By: Ihab Sarsour

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Pay per click search engines has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for a certain keyword or keyword phrase, and the amount decide the ranking.Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.By searching,there are hundreds of pay per click search engines,but the most popular are Google AdWords and Yahoo! Search Marketing (formerly Overture). Depending on the search engine, prices per click is between US$0.01 and US$0.50. Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud.Parties InvolvedIn this area, a publisher is a webmaster that displays ads from the advertiser.In order to bring together advertisers and publishers,a number of advertising networks where established. they are often search engines, who already had many advertisers as clients, who they could link up with other publishers. The advertising network collects the money from the advertisers, and passes a portion onto the publisher.Google is an example of this. Often these combined search engines and advertising networks,are referred to simply as PPC engines.CategoriesPPC engines can be categorized in "Keyword", "Product", "Service" engines. However, a number of companies may fall in two or more categories. More models are continually evolving. Currently, pay per click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.- Keyword PPCsAdvertisers using these bid on keywords, which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of bidding. Keywords, or search terms, are the very heart of pay per click advertising.There are hundreds of Keyword pay per click search engines. Notable PPC Keyword search engines include: Google AdWords, Yahoo! Search Marketing (formerly Overture Services), Microsoft adCenter, LookSmart, Miva (formerly FindWhat), Ask (formerly Ask Jeeves), 7Search, Kanoodle, and Baidu.- Product PPCsProduct engines engines are also called Product comparison engines or Price comparison engines. Product engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy. BizRate.com, Shopzilla.com, NexTag, PriceGrabber.com, and Shopping.com,are noteworthy PPC Product search engines from hundreds of them.- Service PPCsService engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPCs have expanded into the service space while other service engines operate in specific verticals.Some of the PPC services include NexTag, SideStep, and TripAdvisor.- Pay per callSimilar to pay per click, pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. The term "pay per call" is sometimes confused with "click to call". Click-to-call, along with call tracking, is a technology that enables the “pay-per-call” business model.Pay-per-call is not just restricted to local advertisers. Many of the pay-per-call search engines allows advertisers with a national presence to create ads with local telephone numbers.

Choosing Correct Keywords for Pay Per Click (PPC) Advertising

By: Zaheer Fazal

Before setting up any PPC campaign, we need to know exactly what the objective of the pay per click campaign is. If your website is selling online or looking to generate leads, choosing the right selection of keywords will be imperative to making your PPC marketing efforts a success.Let us use the travel industry as an example of how to choose a selection of terms. In Pay Per Click advertising, there are generally three types of keywords that are used to cover the online buying cycle. There are, generic, specific and niche terms.Generic terms consist of terms such as "Cheap Flights", "Cheap Holidays" or even a popular holiday destination such as "Tenerife". The good thing with generic terms is that they will bring you critical mass in the form of large volumes of traffic but these keywords will generally drive the lowest conversion rates as they are too broad. If you are on a modest budget then its best not to use too many generic terms as you will find that your budget gets exhausted quite quickly. You may want to only include a handful of terms just to have some sort or presence on the sponsored listings. Generic keywords such as those mentioned above form part of the "research stage" of the online buying cycle when users are just looking for what is available out on the market without knowing too much about where to go. It's really all about what's going to 'catch their eye' so they can move onto the next stage which would looking at a particular destination.Below is an example of Ad Text for the term "Cheap Holidays" for a Google AdWords campaign. Short, sweet and straight to the point with a strong call to action although most generic terms do not convert too wellCheap HolidaysFind Superb Cheap HolidayDeals - Book Online & Save!www.myholidaysite.comSpecific keywords could be terms such as "Cheap holidays to Spain" or "Cheap Flights to Greece". Specific keywords generally consist of phrase based terms. The good thing with these types of keywords is that a visitor will have an idea of which holiday destination they are looking to travel to. If your business offers holidays, flights or accommodation to certain destinations then using the Google Keyword Selector Tool will allow you to ascertain relevant keywords and allow you to build a targeted and relevant inventory of words. Specific terms are a good way to drive a great deal of traffic as well as a modest conversion ratio.Niche terms often drive the highest level of conversions but they drive very little volume. Therefore, a good strategy is to build a comprehensive list of as many niche terms that are targeted to your service offering as possible. This way you can drive as many targeted users and improve your overall conversion ratios.For example, if a visitor knows that they want to book the "Jumeirah Beach Hotel" in Dubai and this is part of the hotels on offer, then we should target the search term "Jumeirah Beach Hotel" and all relevant variations we can think of. As long as the bid amount and 'Quality Score' is sufficient to keep the Ad on the first page, when a user types in the above term, our Ad should show up.An example of niche terms are individual hotel names, specific location names within cities, venue names etc. Because niche terms are so highly targeted, they often convert better. It is safe to assume that the user has carried out some prior research on the hotel property name for example and is at the stage where they are ready to make a booking or at least are a genuine potential customer. One must therefore ensure that at stage when the user is ready to part with their cash that the landing page that they click through to is very strong and makes the whole clck to conversion process as easy as possible.Hopefully the above information should have given an insight into how important PPC keyword selection is. Is it imperative that the right choice of keywords and terms are chosen. This is vital to the success to the campaign. The right keywords will help drive sales and leads, the wrong selection will ensure lots of click wastage and very little conversions.Good Luck and Happy PPC-ing.

Thursday, October 4, 2007

Make Money Selling Ebooks with CBMall

by: Paul Heingarten

Information is one of the biggest reasons people surf the internet. Finding out how to lose weight, how to meet that special someone, how to work for yourself and fire your boss...the topics go on and on. Amongst the sites that deal with topics like this are an ever-growing collection of eBooks. eBooks are a great item to sell, as there are no printing or shipping costs. All you need is the website from which to sell eBooks.

CBMall takes care of the website for you. All you need to do is promote ebooks that are sold through CBMall, and you receive a commission on all sales through your mall. The "CB" in CBMall refers to Clickbank, which is one of the largest repositories for eBooks on the internet. CBMall takes the most popular, best selling eBooks from Clickbank and makes them available in an easy to use website that functions like an online shopping center, or "e-mall".

I purchased a CBMall back in 2005. With your purchase, you receive your own link that gives you commissions on all sales made from people who click your link. You do not need a website, which greatly reduces the amount of investment you need to make. Your CBMall account gives you access to a knowledge base of how to get started with promoting your CBMall and even offers some words of encouragement from Jeff Mulligan, creator of CBMall.

Jeff has created a great mini course on CBMall and how you can use this to develop your own online business. The course is free to take and it is a great way to check out CBMall without spending any money at all.

I have been impressed with the ease of use of CBMall, and its various features. There aren't any hidden surprise charges that come up after you buy it. The only other investment you can (and should) make is in promoting your CBMall link, since that is the way you make money through CBMall. The good news is, Jeff offers you a good amount of information on how to market and promote your CBMall. The great news is you are not forced to buy loads of software or sign up for any hosting or long term monthly service agreement.

I've promoted my CBMall through some Pay Per Click ads on Google and MIVA, as well as some Ezine ads. I've sold several products through CBMall and have built up a considerable amount of subscribers to Jeff's CBMall mini course. I will be paid commissions if any of the subscribers under my name purchase CBMall. There is some sample promotional copy for CBMall available through the site, just keep in mind you'll probably want to use your own as a lot of people will probably use the standard stuff.

CBMall gets an A+ with a big gold star. This is a great tool - just remember, you'll need to spend time and some money to get it to work for you (just like any worthwhile business venture.)

Find out about more about CBMall here http://theebookstar.com/cbmall

Google Adsense - Ads That Make You Money!

by: Lewis Low

magine... being paid checks by the largest and most popular search engine, simply for displaying a few ads on your website for FREE?

Well, this is exactly what the Google Adsense program is all about! And when you think about it, it's a revolutionary way of earning yourself a useful online side income. But let's back up a bit...

In the past, many webmasters displayed ads from various companies, via pop-ups, banners, pop-ins and pop-unders. However, visitors to these sites soon got tired of these advertising methods - I mean, who'd like to go to a website where they'd have to close pop-up windows every other minute? This resulted in a dramatic loss of traffic, and in turn made many webmasters to lose profits.

That's when Google announced a novel program – Google Adsense. Instead of having to use banners and pop-ups to advertise companies and gain a commission, website publishers could now earn a decent profit by displaying unobtrusive text ads on the content pages of their website. Since the ads displayed were often directly related to what your visitors are looking for on your site, you had a way to both monetize and subtly enhance your web content.

One of the main reasons for its popularity, is the fact that the Google Adsense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching, it has quickly become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that non-relevant ads no longer show up on your site.

Google Adsense also gives you the option to be selective about the type of ads you wish to display. This helps you direct your visitors towards certain type of products and avoid non-relevant or competitor ads. To make it possible for everyone to integrate Adsense into their sites, the program offers a wide variety of settings that allow you to alter the ads' size and appearance.

Google offers their Adsense program to just about all website owners. After signing up for the program, you'll receive an HTML/ XML code to paste on all of your web pages. Then, Google will dynamically generate ads that are relevant to your web content. Whenever a visitor clicks on one of the Adsense ads on your site, Google credits your account with a percentage of money that was paid by the advertiser for that ad.

To sign up for this terrific program, hop over to http://www.google.com/adsense It's super easy to set up - just a few clicks of your mouse and you're ready to go! Once you start displaying targeted Google Adsense ads on your website, you can expect to generate a sizable income depending on the traffic flow to your site and how many visitors actually click on the ads.